Who We Are

My Mobile Agency™ has spotted a gap in the market. On the one hand there are large, well established leading global media agencies servicing their blue chip clients. On the other hand there is huge demand from mobile service providers and app developers that is being met by a generalist online approach.

My Mobile Agency™ is a planning and buying agency focused entirely on the mobile channel working with clients of all shapes and sizes.

What We Do

My Mobile Agency™ plans and buys direct response advertising across the mobile channel on behalf of its clients – mobile service providers and app developers.

My Mobile Agency™ finds the best performing channels at the lowest cost and interlaces the client’s longer term mobile distribution strategy into the planning and buying process. This ensures the plan compliments rather than hinders big picture goals.

Industry Understanding
The team is drawn from the mobile industry. They understand mobile, how consumers engage with mobile media, how industry dynamics influence mobile media planning, how pockets of the industry can underpin your mobile business and how you need to be sensitive towards this. They understand the pain all of this can cause and plan around it.

Buying Power
My Mobile Agency™’s buying team comes from mobile media owner backgrounds and mobile agency backgrounds. They understand how the sellers work and what discounts can be obtained. They understand how the buyer works and what objectives need to be met.

Sector Focus
My Mobile Agency™ only works with clients whose core business is in mobile. This provides sector focus across the business.

Honesty
My Mobile Agency™ believes mobile is not for everyone at this moment in time. The opportunity is huge but the pitfalls are plentiful. If another media channel is going to be more effective you will be told up-front and before engagement.

Direct Response Specialists
My Mobile Agency™ only takes on clients who need to undertake a direct response campaign. They stick to what they are good at – moving you up the app charts, driving downloads, acquiring customers through intelligent advertising and distribution.

Bespoke Planning
My Mobile Agency ™ has a unique approach. One plan will not fit all. One product will react differently to advertising than another. For this reason My Mobile Agency ™ takes quick baby steps to trial and giant leaps to scale.