Insight
My Mobile Agency ™ is an independent Media Planning and Buying Agency helping new and existing mobile service providers grow their business through distribution partnerships and intelligent mobile advertising.
Working with My Mobile Agency ™ ensures mobile specialists create the greatest return from your marketing spend in the shortest amount of time. To learn how My Mobile Agency™ can grow your business, please click here.
Blog: Measuring the effectiveness of your mobile advertising
11th January 2012
The online advertising industry has developed sophisticated tools to measure how effective your advertising is however it continues to surprise us how rarely these tools are used in measuring the effectiveness of mobile advertising. It has surprised us so much we felt it necessary to explain how we think you should measure the effectiveness your mobile advertising has on your app.
Blog: A review of the “State of Mobile Advertising 2011" Report by Mobile Marketeer
4th December 2011
Giselle Tsirulnik from Mobile Marketer describes the mobile advertising industry as being in ‘rude health’. Giselle’s comments form part of the introduction to a great report published this week called ‘Classic Guide – State of Mobile Advertising 2011’ and in this weeks blog we extract the pertinent points from this report. (The full report can be downloaded from here…
Blog: Mobile Advertising Pricing Explained
3rd November 2011
There are many pricing methods used within the industry and which one is applied often depends on what ad format is being sold. However, more often than not, regardless of the underlying calculation method and the ad format, the cost of advertising will packaged as a “CPC of £…