Insight
My Mobile Agency ™ is an independent Media Planning and Buying Agency helping new and existing mobile service providers grow their business through distribution partnerships and intelligent mobile advertising.
Working with My Mobile Agency ™ ensures mobile specialists create the greatest return from your marketing spend in the shortest amount of time. To learn how My Mobile Agency™ can grow your business, please click here.
Blog: Part 1: A review of the “State of Mobile Advertising 2011” Report by Mobile Marketeer
25th September 2011
Giselle Tsirulnik from Mobile Marketer describes the mobile advertising industry as being in ‘rude health’. Giselle’s comments form part of the introduction to a great report published this week called ‘Classic Guide – State of Mobile Advertising 2011’ and in this weeks blog we extract the pertinent points from this report. (The full report can be downloaded from here…
Blog: Mobile Advertising Pricing Explained
24th August 2011
There are many pricing methods used within the industry and which one is applied often depends on what ad format is being sold. However, more often than not, regardless of the underlying calculation method and the ad format, the cost of advertising will packaged as a “CPC of £…
Blog: Comparing CPM Apples with CPC Pears
20th July 2011
When discussing media plans with clients we are often asked why we do not buy advertising on a performance only basis. There are three reasons for this...
Blog: The Golden Rules of Brokering Partnerships
19th June 2011
A key question for mobile service providers is how to attract customers to their service. Discovery and distribution is key to the success. In addition to mobile advertising, identifying and securing longer term distribution partnerships can deliver an impressive ROI if you have a smart approach and...